US Polo Assn is targeting up to 300 independent accounts as it launches men’s and women’s wear and accessories in the UK for the first time for spring 19.
The brand is working with licence partner Brand Machine Group in the UK.
Craig Prest, who has been appointed to run the design and sourcing division for Brand Machine Group, said: “There is going to be a UK and Ireland push for wholesale – we are talking to our key national accounts targets and have a select number of independents to take the brand. We have got a key target list of 300 independents across the UK. We’re aiming to hit the ground running.”
Founded in 1890, US Polo Assn is the global clothing arm of the official brand of the United States Polo Association, a non-profit governing body for the sport of polo.
The body generates $1.6bn revenue and has more than 950 stockists globally.
Prest views the UK as ripe for new, bold brands: “Because the UK retail industry is ever-changing and there are massive shifts in consumer behaviour, this is an opportunity that fits with our strategies to offer something fresh and new. You can see from trade shows that busiest ones are those with new brands and next generation.
“For us it is the perfect time to go into the UK market and come in with a strong proposition, that’s what retail is asking for it offers something completely new, not something we’ve had before.”
Wholesale prices for the spring 19 women’s and men’s wear range start at £8 for T-shirts and go up to £50 for jackets.
This week, US Polo Assn provided the clothing for the charity polo match for The Duke of Sussex’s Sentebale charity.