Hackett plans to open its first US stores next year following the launch of a flagship store on Regent Street this week.
The classic British menswear brand is aiming to break into the US market for autumn 14 via both standalone stores and department store concessions, with a focus on its premium range.
Vicente Castellano, director general of Hackett, told Drapers:
“For the US we have to go in at a high level. The sportswear arena is not for us in that market. We will need to lead with our Mayfair collection, which is our formal suiting. We are working on our autumn 14 range and that could be the right time to make the move.”
He said a store on Madison Avenue in New York would be the “right fit” for the brand. There are also plans to partner with department stores Barneys, Saks Fifth Avenue, Bloomingdale’s and Macy’s.
The 8,934 sq ft London flagship is intended to act as a showcase for the brand and is aimed at both the local market and tourists.
“We’ve made a big investment but it feels right,” said Castellano.
It is hoped the store will act as a calling card for international visitors, especially from Asia, where Castellano said British menswear was “particularly attractive, given the history and heritage of tailoring here [in the UK]. We will capitalise on the people visiting London who know our brand from their home market but can now see the strength of the Hackett lifestyle label.”
Following the Regent Street opening on November 15, Hackett is targeting a number of international openings, including a standalone shop in Barcelona in December and Venezuela, Peru and Chile for the first time next year.
It will also add two stores in Singapore, the first of which will open before Christmas, as well as a further five or six stores in China next year.
At present Hackett has four stores in mainland China and two in Hong Kong. In the UK it has 17 stores and 107 stockists.