US streetwear brand Mossimo will make its European debut at Blue Inc stores on March 17.
The 50-piece range, which includes graphic t-shirts, fitted denim and printed statement jumpers, will launch in stores next month with a second delivery arriving in May.
Prices range from £16 for T-shirts through to £35 for jeans.
Steven Cohen, chief executive of Blue Inc, said: “Mossimo adds a new dimension to the Blue Inc brand, helping us to appeal to a new target customer whilst cementing our already strong youth streetwear credentials. This also offers potential for future growth for both retail and wholesale across new and existing markets. Iconix bring a wealth of experience and expertise in launching new brands and we’re looking forward to a successful launch and partnership.”