Branded young fashion chain USC has reshuffled its management team following a strategic review at the retailer.
Brand director Mike Thomas will take on the newly created role of retail operations director with responsibility for visual merchandising. All of the company's area managers will now report to Thomas, rather than chief executive Jim McGonigle.
Marketing director Jo Bohling will take charge of the buying team and supplier relationships, adding the role of creative director to his marketing remit. His job title is yet to be finalised. Finance director Derek Giblin's role will not change.
A source from one brand sold at USC said the restructure made sense. "Jim will still be in the driving seat and the real benefits will come from Jo's new role, which takes more of a brand relations view," he said.
USC announced last month that it would cut back on womenswear and increase the number of sports and lifestyle brands, as well as ramping up its spend on store refits and marketing. Following the review, USC decided to shift its focus towards menswear (Drapers, May 25).
Although the branded menswear market is flat, even tougher conditions in the branded womenswear market are thought to have influenced USC's decision to review its strategy.
The retailer is owned by West Coast Capital, led by Scottish entrepreneur Sir Tom Hunter. It has 60 UK stores, selling brands including G-Star, Lacoste and Firetrap.