Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

USC rethinks management roles

Branded young fashion chain USC has reshuffled its management team following a strategic review at the retailer.

Brand director Mike Thomas will take on the newly created role of retail operations director with responsibility for visual merchandising. All of the company's area managers will now report to Thomas, rather than chief executive Jim McGonigle.

Marketing director Jo Bohling will take charge of the buying team and supplier relationships, adding the role of creative director to his marketing remit. His job title is yet to be finalised. Finance director Derek Giblin's role will not change.

A source from one brand sold at USC said the restructure made sense. "Jim will still be in the driving seat and the real benefits will come from Jo's new role, which takes more of a brand relations view," he said.

USC announced last month that it would cut back on womenswear and increase the number of sports and lifestyle brands, as well as ramping up its spend on store refits and marketing. Following the review, USC decided to shift its focus towards menswear (Drapers, May 25).

Although the branded menswear market is flat, even tougher conditions in the branded womenswear market are thought to have influenced USC's decision to review its strategy.

The retailer is owned by West Coast Capital, led by Scottish entrepreneur Sir Tom Hunter. It has 60 UK stores, selling brands including G-Star, Lacoste and Firetrap.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.