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Valentine's Day boosts John Lewis fashion sales

Valentine’s Day drove fashion sales at John Lewis up 6% year on year in the week to February 14.

Total sales for the period were up 3.4% to £69.6m in the week ending on Valentine’s Day, with the strongest performance coming from Collection by John Lewis womenswear, up 21%.

Other womenswear lines were also up 12%, with knitwear boosted by a spate of cold weather.

Online, fashion climbed 28%, again anchored by sales of womenswear.

Dino Rocos, operations director at John Lewis, said: “As we near the end of the first trading period we are focusing on ensuring availability is strong, therefore putting us in a good position for the coming season and enabling us to meet customers’ expectations during the half term week.”


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