Italian designer Valentino has reportedly signed a deal to open a flagship store at 39 Old Bond Street.
In addition to the new space, the fashion house will also keep its existing store on Sloane Street in Knightsbridge, according to the Evening Standard.
The Bond Street store, previously occupied by premium womenswear brand Marina Rinaldi, belongs to the Maramotti family, which owns the Max Mara womenswear chain.
In February 2012 Valentino unveiled the first of its new store concepts in Milan. It is not known if the Old Bond Street location will follow this design.
Valentino was founded in 1960 by Valentino Garavani and today sells menswear, womenswear, footwear and accessories.
In 2012 the business was bought by the Qatar royal family for £476m.