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Value chains make a play for kidswear share

Value retailers have gained kidswear market share at the expense of high street chains such as Bhs and Gap. More than £1 in every £3 spent on kidswear is spent at a value retailer, according to a report from Verdict Research. The likes of George and Primark are forecast to grow their share of total kidswear sales from 35.9% in 2006 to 38.6% in 2007.