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Value Retail to rebrand as Bicester shopping outlet

Value Retail has rebranded itself as The Bicester Village Shopping Collection (TBVSC) in a bid to attract more luxury fashion shoppers.

The move forms part of a plan to offer a combined sense of “hospitality, authentic experience, brands and service” at all locations.

In a statement TBVSC said: ”The Bicester Village Shopping Collection unifies the 11 distinctive fashion destinations across Europe and China by Value Retail. The collection represents the story of a business founded on an innovative spirit and a simple idea: to redefine the luxury shopping experience while offering exceptional value for money.”




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