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Veja offers complete traceability as website relaunches

French trainer brand Veja has relaunched its website offering complete traceability in its supply chain with the aim of providing further transparency.

The website features the contracts of its organic cotton and Amazonian rubber producers, wages of the factory workers, social audits and chemical tests the trainers undergo.

The project took two years to complete.

Veja said it wants to “open the project up for other entrepreneurs or organisations to duplicate their business model” to expand transparency in the industry. 

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