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Veldhoven seeking more deals to follow Turnover

Veldhoven Group, owner of mainstream womenswear brand Sandwich, is gearing up to buy additional brands in the sector following its acquisition of contemporary womenswear brand Turnover.

Dutch brand house Veldhoven bought Turnover earlier this month from Secon Group, another Dutch company, which also owns contemporary womenswear labels Creenstone and Another Woman and men’s lifestyle brand Arrow.

Veldhoven is understood to be on the lookout for more womenswear labels that will complement its brand portfolio, which also includes mainstream womenswear brand Stills and kidswear label NoNonsense.

Veldhoven is likely to show an interest in brands which, like Turnover, have strong product with an individual handwriting and contemporary styling but which have not maximised their potential in terms of international distribution.

Turnover has a more contemporary styling than Sandwich or Stills and is known for its soft silhouettes, draped jersey pieces and strong, modern prints.

The brand will add a new dimension to Veldhoven’s portfolio and is expected to help it to expand into contemporary indie stockists. Referring to the acquisition deal, which is set to be completed in July, Veldhoven chief executive Martijn Veldhoven said: “This is the extension we seek to balance our brand portfolio.”

Veldhoven, which has just under 400 UK accounts for Sandwich, intends to use its strong stockist base to grow Turnover’s UK presence. Turnover has about 40 UK accounts.

United Clothing, the UK arm of the Veldhoven Group, which is headed up by Charlotte McHardy, will take over UK distribution for Turnover from agency SLM.

McHardy said: “Turnover has true potential to have 300 to 400 stockists over the next three years. There are also retailers who are not able to stock Sandwich because another retailer in their region is a stockist. There is an opportunity for these retailers to become Turnover stockists.”

She added that price architecture would not change, and said Turnover would sit alongside brands such as Day Birger et Mikkelsen and Fenn Wright Manson.

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