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Veldhoven’s Dept label being readied for UK debut next year

Pan-European womenswear business VeldhovenGroup will launch Dutch contemporary brand Dept in the UK next year.

Veldhoven UK managing director Charlotte McHardy told Drapers she plans to introduce Dept, which targets women in their late 20s and early 30s, to the UK as a wholesale brand within the next 12 months. She could not say which retailers would be targeted.

Veldhoven acquired Dept, which was founded by Tommy Netten, in December 2012. McHardy said she was holding off on a UK launch until next year given the “very competitive” nature of the country’s contemporary womenswear sector.

However, she said there was a clear market for the brand, which is the “edgiest” in Veldhoven’s stable. The autumn 14 offer features oversized knits, leather trousers and animal dresses and £18 to £32 for knitwear.

The group has three other mid-market womenswear collections: Dutch brands Sandwich and Turnover, and German brand Olsen.

Veldhoven operates in more than 30 countries. Olsen, its biggest brand, has 2,500 points of sale including 120 standalone stores. Dept is its smallest brand, with 345 Dutch stockists and no stores.

 

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