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Velvet signs agent Fourmarketing to hunt for stockists

Womenswear label Velvet is seeking new UK and European stockists after signing with London-based distributor Fourmarketing.

The US label, which was previously distributed by Lucy Wernick, has 70 UK stockists, including Harvey Nichols and Fenwick.

Velvet chief executive Henry Hirschowitz told Drapers he was looking to add 20 to 30 stockists.

“The UK is one of the top three markets for Velvet, so it’s important that we are represented correctly here. We want to increase our base in the EU and because Fourmarketing has showrooms in London, Paris and Milan, it gives us a chance to stretch our distribution,” he said.

He added that UK expansion would be “calculated”, saying he was eyeing “speciality stores that we believe warrant the collection, as well as focusing on some of the majors”.

Fourmarketing has appointed Christopher Dearman, formerly wholesale manager at women’s cashmere label Duffy, as senior brand manager for Velvet to lead the expansion. 

Wholesale prices range from £23 for jersey T-shirts to £100 for a cashmere jumper, with a 2.7 mark-up. Jeans, which Fourmarketing intends to push for autumn 14, wholesale for between £55 and £60.

Velvet has 115 styles in its spring 15 range and is looking into introducing a stock replenishment offer for in-season styles.

It is also hoping to secure “between 20 and 40 stockists” for its 50-piece menswear line, which is not thought to have any UK stockists at present.


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