French private Sales site Vente-Privee.com has acquired a strategic stake in imaging and studio workflow technology company SpinMe.
Vente-Privee is a longstanding client of SpinMe and uses its technology to display products in a way that allows customers to “pick up” and view items in a way that emulates an in-store experience.
SpinMe’s customers include Selfridges, BHS, Schuh, Macy’s and Tesco.
Financial details have not been disclosed.
“We’ve seen first hand the benefits, and how the company is changing imaging techniques, studio automation and workflow management for the retail industry,” said Vente-Privee co-founder Ilan Benhaim.
“We use the technology across our range of products. We have a 5% return rate, compared with the online industry average of 30%. Vente-Privee is investing to allow SpinMe to further develop and expand.”
David Brint, previously managing director at SpinMe, has become chief executive as part of the deal, while Benhaim joins the firm as chairman. SpinMe’s founder John Warner takes the role of head of research and development.
Brint was previously managing director of Pentland Sports and director of Berghaus.
SpinMe employs 22 people at studios in London and Cheltenham. It will launch a new website later this spring.