Young fashion brand and retailer Vero Moda has unveiled model and TV presenter Alexa Chung as its new face.
The campaign featuring Chung will be officially unveiled in November and will run until July next year.
“We know that Alexa is the perfect choice for Vero Moda,” said Vero Moda international PR and image responsible Katja Hundrup. “We feel certain that the collaboration will take Vero Moda to a higher level and provide our brand with an added value.”
The first images featuring Chung have just been shot in New York and are not yet available for release.
Allan Nielsen UK country manager for Vero Moda added: “Alexa Chung is very relevant to the brand and we feel we couldn’t have picked a more influential face within the industry.”
Vero Moda, which is owned by Danish brand house Bestseller, is wholesaled in the UK through independent boutiques and in multiple retailers such as Oliver Bonas.