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Vero Moda signs Lily Allen as brand ambassador

Singer Lily Allen will feature in a year-long campaign for Danish brand house Bestseller’s womenswear brand Vero Moda from August.

Thomas Bay, head of marketing at Vero Moda, said: “Working with Lily Allen was a very obvious choice for us. Our customers are fashion-conscious and independent young women who want to dress true to their own style and have fun while doing so.

“Lily Allen embodies this attitude and is very much a self- made woman who has gone a long way by simply being who she is.”

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