Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Versace launches ecommerce site

Versace has today launched a “flagship” ecommerce site, with plans to roll out Versace-dedicated microsites and apps in the near future.

Versace.com goes live in Italy, the UK, France and Germany today, and in the US, Belgium, the Netherlands, Spain and Austria on October 17.

Versace chief executive Gian Giacomo Ferraris did not specify what future plans the business had, but said: “We have ambitious roll out plans, as we intend to make our products accessible to most of the world in the next 12 to 18 months.”

The flagship store will sell the full product range including clothing, accessories, shoes and the new Young Versace collection. It features a Donatella’s Hot Picks section, and an area called My Versace, for users to create their own collection choices.

Product imagery is shot on gold mannequins “reflecting Donatella Versace’s preferred visual aesthetic”. The site has been designed by architect Jamie Fobert to simulate a trip to a store, with visual merchandising being updated regularly.

“Versace is all about boldness and glamour so I am thrilled we are able to convey this with our new e-commerce site,” said creative director Donatella Versace. “Online shopping has never been so sexy and fun.”

The launch enables the luxury brand to maintain “total, direct control over its digital image and sales strategy”. 

Although the site is being kept in house, Netrada will manage the transactional technology.

Readers' comments (1)

  • The heavily patterned background (esepecially in contrasting black and white!) is a poor choice for an ecommerce site. My eyes were hurting after 2 minutes browing!

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.