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Very Exclusive becomes British Fashion Council patron

Shop Direct’s new luxury website has become a patron of the British Fashion Council and its managing director Sarah Curran has been appointed to the BFC’s advisory board.

Very Exclusive will launch during London Fashion Week at an event hosted by Curran and BFC chief executive Caroline Rush on February 20.

The website will stock over 150 brands including Marc by Marc Jacobs, Karl by Karl Lagerfeld, Reiss, Vivienne Westwood Anglomania, Stila and Karen Millen. Shoppers will be able to draw on Shop Direct’s credit offer, spreading the cost of their purchases across three monthly, interest-free payments.

The brand also offers an account with a representative APR of 18.9%.

Other BFC patrons include Fenwick, Harrods, House of Fraser, John Lewis, Karen Millen, Marks & Spencer and Net-A-Porter.

Read our interview with Curran and Shop Direct’s deputy chief executive and group chief operating officer Gareth Jones.



Readers' comments (2)

  • Please make sure the APR is discussed at launch. How does it compare?

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  • is this a joke? April is still two months away...

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