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VF acquires activewear brand Icebreaker

American clothing and footwear company VF Corporation has acquired New Zealand-based brand Icebreaker.

Icebreaker, which is stocked in 40 stores in and around the Greater London area according to its website, is available in 47 countries.

The transaction is expected to be completed in early 2018.

The brand’s products are made from Merino wool, plant-based fibers and recycled fibers and is sourced from sustainable, ethical Merino farms in New Zealand.

Men’s jackets cost between £140 and £230 online, children’s clothes from £35 to £60 and women’s trousers and leggings from £55 to £65.

Steve Rendle, chairman, president and chief executive officer of VF Corporation, said: “Bringing the Icebreaker brand into the VF portfolio is a special opportunity. Its natural fiber focus is an ideal complement to our SmartWool brand, which also features Merino in its clothing and accessories.

“Together, the SmartWool and Icebreaker brands create an advantaged position for VF as a leader in the growing and underpenetrated natural fiber category. 

”We will have unmatched capabilities that will strengthen our ability to create innovative and sustainable natural fiber products across our brand portfolio, especially in VF’s outdoor and workwear brands.”

 

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