Victoria Beckham has confirmed she will open her first store in London later this year.
Following speculation last year that the designer would open a Mayfair store the designer has revealed she plans to launch her debut store on Dover Street.
The 7,000 sq ft three floor space will be located opposite designer indie Dover Street Market. The shop, at 36 Dover Street, will house the entire Victoria Beckham empire including Victoria Beckham, Victoria Victoria Beckham, denim, eyewear and accessories.
Reports suggest Beckham has hired architect Farshid Moussavi to revamp the store, which used to be a restaurant.
Beckham has been looking for a London store following the launch of her ecommerce site in March last year.
The business moved into the black last calendar year as turnover more than doubled. In the 12 months to December 31 2012, Beckham Ventures delivered a pre-tax profit of £1.43m - a dramatic improvement from a £1.67m loss the year before.
Revenues rose 127% in 2012 driven by the “strong performance” of its new lower priced line Victoria by Victoria Beckham. Turnover grew from £6.77m in 2011 to £15.37m.