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Victoria Beckham dresses a virtual sell out at Selfridges

Victoria Beckham's debut womenswear range The Dress Collection launched at Selfridges yesterday, and virtually sold out in the first day.

Only 400 pieces from the The Dress Collection are available worldwide.

Some 58 of these were bought by Selfridges, which has exclusive selling rights for The Dress Collection in the UK until next month.

Selfridges has received 17 dresses so far, which it split between its London and Manchester stores. The department store said that only three items were left by 3pm yesterday.

The dresses, which have been compared in style to Roland Mouret's structured designs, retail at around £1,500.

Readers' comments (3)

  • After reading the title to your article I thought "That's impressive, I'll read more", on reading the article I've managed to ascertain that between the London and Manchester concessions at Selfridges; 15 dresses were sold?

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  • 15 frocks sold? Well, not bad considering these tough times I guess.

    In the style of Roland Mouret. Did Posh pay him anything as a consultant?

    Or were they were all her own work?
    Still, money goes to money.
    Let's hope she keeps on coming up with fresh new ideas. New silhouettes, new colours, new ways of creating shape and form that challenge the industry.....she'll be fine then.

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  • 15 dresses???? Are we having a laugh here or polishing someones ego? For gods sake, Im gobsmacked that anyone would write an article talking about a brand selling out when there was no stock to sell out in the first place. Dont believe the hype folks - anyone with her fame and money can get gear in anywhere, however, I would think more of the collection if she could talk technical about the product design. 15 dresses, for gods sake.

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