Victoria Beckham opened its first store outside the UK in Hong Kong on Friday.
The luxury womenswear brand opened a 2,198 sq ft store at The Landmark shopping centre in partnership with the Joyce Group.
The store features wafer-thin shelves, gold hanging chains and bottle green glass surfaces that can be moved for installations and events.
Joyce Group president Andrew Keith said: “Joyce has carried Victoria Beckham collections since the brand’s launch in 2008. This new beautifully designed space will serve as the perfect platform for us to further connect with customers here in Asia. Greater China remains the brand’s fastest-growing market and we look forward to developing long-term sustainable growth in the region.”
Victoria Beckham has a flagship store on London’s Dover Street