British designer Victoria Beckham has released a teaser video ahead of the launch of her ecommerce site.
The overhauled website will be unveiled next month and will feature ecommerce for her denim and accessories lines, plus the Victoria Victoria Beckham range.
The 17 second video shows a series of flashing images of models in dresses while Beckham says: “What do people expect of me… hmmmmm… I think people expect the best.”
When the revamp of the site was announced in December chief executive officer Zach Duane described it as the first step towards creating the brand’s own in store environment.
Beckham said the website had been a long time in the making. “It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer,” she said.