A series of small fashion shows as opposed to one extravaganza was held by Victoria Beckham to unveil her latest collection at New York Fashion Week.
Beckham, who presented her third collection at New York Fashion Week yesterday, spurned the convention of producing entirely new designs, and focused instead on tweaking already-successful dresses.
Her signature fitted dress had stronger shoulders and capped sleeves, while her fold-front dress had a shorter hemline, sitting just above the knee.
After a traditional couturier’s presentation, she said: “This is my third collection, and I wanted to push myself, but I also wanted to be respectful of my customer. I want her to know she can rely on me.”
Beckham added that the industry was now taking her seriously as a designer.
“I know I used to be in a pop group and I’m married to a footballer - a very lovely footballer,” she said. “But I’m grateful that people are prepared to leave their preconceptions at the door and let the dresses speak for themselves.”