Kent shopping centre Bluewater is to become home to the South East’s first Victoria’s Secret store, opening in the former Topshop unit next spring.
The 12,000 sq ft space, on Bluewater’s lower Thames Walk, will see the lingerie giant take up residence alongside its sister brand Pink, with the stores featuring their full ranges of lingerie, sleepwear, swimwear and clothing.
Topshop is relocating to a 32,000 sq ft “statement” store in the mall’s upper Rose Gallery, which will open this autumn.
Victoria’s Secret is the latest retailer to sign up for a unit in the mall, owned by property group Lend Lease, with 24 businesses committing to Bluewater so far this year – a total of 56,000 sq ft in retail space.
Tommy Hilfiger is opening a new 4,000 sq ft store on Bluewater’s lower Guildhall, adjacent to recently announced Jack Wills, which is opening its first non-city centre store ahead of Christmas.
Molton Brown is also upsizing to a 1,000 sq ft store on the lower Guildhall, and Tessuti is opening a 5,000 sq ft store on the upper Guildhall, opposite House of Fraser.
Guy Thomas, head of retail leasing at Lend Lease, said: “The signing of Victoria’s Secret and Pink is a double success for Bluewater. As well as being great additions to our premium lingerie offer, they are the latest international brands to choose Bluewater for standalone stores from which to serve the South East.
DTZ and CBRE acted for Bluewater. CBRE acted for Victoria’s Secret, CWM for Tommy Hilfiger, Reid Rose Gregory for Molton Brown, and Tessuti dealt direct.