Swiss brand Victorinox will discontinue its apparel business at the end of 2017.
The final collection will be spring 17, with the exception of Japan, which will close with autumn 17.
The family-run business has decided to concentrate its efforts on its ”major areas of competency”. The brand sells Swiss army knives, watches and luggage, among other products. It launched apparel in 2001.
“Our apparel business has provided a meaningful and enriching experience for our brand for well over a decade,” said Victorinox Group chief executive Carl Elsener. “Our priority, however, is to strengthen the brand’s position in the ever-changing global market. To achieve this, we must focus on our key categories which best reflect our customers’ needs.”
Victorinox’ clothing collections were first available in the US and were gradually distributed in selected markets such as Japan and the UK, as well as in the brand’s own retail stores in Switzerland and Germany.