Drapers takes a tour of Primark’s 77,300 sq ft Boston store, its first in the US in its 46-year history. Read the full review of the store, view an image gallery and watch an exclusive chat with chief executive Paul Marchant online.
Drapers takes a look after Primark's debut US store in Boston, Massachusetts
Primark founder Arthur Ryan, who set up the business as Penneys in Ireland in 1969, is not one for long press interviews. In the 77,300 sq ft Boston store that opened as Primark’s first in the US today, the retailing legend kept it simple – rather like his shopkeeping philosophy: “We’ll do well here. It’s just about giving the customers the right goods at the right price.”
At last night’s pre-opening party for the Boston Downtown Crossing flagship, Primark chief executive Paul Marchant was in confident spirits as more than two years of hard work, including nine months of refitting the four-storey former Filene’s Basement store, was about to be unveiled to the curious consumers of this strongly Irish city.
At 4pm UK time, we will be able to judge how well Primark is going to do in the US. At 11am local time, Marty Walsh, mayor of Boston, will officially open the 77,300 sq ft debut American store for the Dublin-based phenomenon, which is playing on its Irish roots in this very Irish city.