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Video: Beth Butterwick reveals secret behind Bonmarché revival

The boss of Bonmarché, Beth Butterwick, speaks to Drapers about how she is turning the over-50s retailer around with a strategy focused on making more mature women “feel fabulous about themselves at fantastic prices”.

To see the full interview with Butterwick, in which she also talks about plans for new stores, shop refits and the Ann Harvey brand, read this week’s Drapers magazine.


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