Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Bjorn Borg First Person Lover game trailer

Video: Björn Borg creates shoppable game to launch collection

Sports fashion brand Björn Borg will launch its spring 15 collection next week using a free web-based game called ‘First Person Lover’, which will feature in-game shopping.