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Video: Black Friday sales driven by tech not fashion

In London’s West End, the three days starting with today’s Black Friday are expected to generate sales of £220m; but Jace Tyrell, deputy chief executive of the New West End Company told Drapers that will be driven largely by offers on technology rather than fashion.

Jace Tyrell on Black Friday Sales

Oxford Street failed to attract hordes of frenzied bargain hunters this morning, as department stores including House of Fraser and John Lewis opened their doors at 8am to small queues of shoppers mainly looking for promotions on electrical items.

As at Westfield Stratfield, the biggest queues this morning were found at Footlocker and Niketown for the launch of the full-price Air Jordan Retro 6 Infrared trainer, which was launched today, unrelated to the Black Friday Sales.


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