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Video: ‘Black Friday will kick start Christmas trading’

Selfridges operations director Sue West talks to Drapers about the department store’s expectations of Christmas trading, Black Friday and the growth of click-and-collect.

Selfridges operations director Sue West

She said: “We are incredibly optimistic about December. This year we have been really interested to see how far the domestic trade has started to come along for Christmas. It has been a very a tough international set of numbers against an incredibly strong last year international trade but this year both in London and across the country is looking very positive.”

Readers' comments (1)

  • Black Friday will not 'kick start' Christmas Trading. What Rubbish! When consumers get paid at the end of the month, then they'll spend. It has nothing to do with Black Friday.

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