Lingerie firm Boux Avenue will launch its summer TV advertising campaign on April 22.
Following the success of the retailer’s Christmas TV advert in December, the summer ad called “Cool Down Stay Hot”, focuses on the new lingerie and swimwear lines in the run up to the holiday season.
Sue Dover, marketing and ecommerce director at Boux Avenue said: “The advert is aimed at women of all ages and showcases stunning lingerie and swimwear that allows women to choose the perfect fit and style for them. The advert was shot in beautiful Cape Town and the incredible beach setting encapsulates luxury and glamour with a touch of fun. One of the key attributes to Boux Avenue’s brand is humour, this advert continues with that spirit by including a flirty, humorous ending to make people smile.”
The ad will be shown on ITV, ITV2, ITVBe, E4, E! and Comedy Central during primetime slots, including Coronation Street.