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Video: Boux Avenue unveils Christmas TV ad

Lingerie chain Boux Avenue launched its Christmas TV ad for 2014 today (November 19). The ad will be aired on ITV, Channel 4, E4, ITV2 and Comedy Central during prime time hours.

Sue Dover, marketing and ecommerce director at Boux Avenue, said: “The ad is aimed at women of all ages, with sexy lingerie sets and chemises right through to novelty nightwear. It encapsulates the luxury, glamour and fun of Boux Avenue with a touch of flirty humour, brought to life by star of the show ‘Rudy’ the reindeer.”

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