Cath Kidston has released a short film to celebrate the start of the school year as part of its ‘Bags to School’ campaign.
The video, directed by Sam Washington and produced by El Carousel, can be viewed on the Cath Kidston website and Facebook page. It features three parenting bloggers, Mummy Daddy and Me, HousewifeConfidential and Kat Got The Cream, with their children. It features a new range of kid’s accessories and bags.
Cath Kidston’s marketing director, Sue Chidler, said: “Given the first day of school is universally considered one of the most momentous days in a child’s and parent’s life, Cath Kidston wanted to celebrate it in a special way. By creating this film and collection, we aimed to capture the first day of school as one of the big emotional periods that parents go through as their child leaves home for the first time. We wanted to connect with our customers in a unique way and be a part of this important journey with them.”