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Video: Daliah Simble encourages manufacturing to shake off its 'fusty image'

Roland Mouret’s head of production and sourcing, Daliah Simble, tells Drapers “it’s time to make the [manufacturing] industry sexy again” and move away from its “fusty image” in a bid to attract the next generation of skilled workers.

She said apprenticeships are a key way to bring new skills into factories and the Roland Mouret-supported London Technical Fashion Academy launched its first wave of apprentices in September who are “injecting new life blood” into the factory, with more candidates now being sought.

But she called for further investment across the industry, and particularly in London, to support upskilling in both factory floor and head office production jobs.

Daliah Simble urges manufacturing to shake off its 'fusty image'

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