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Video: Debenhams' ‘Found It’ Christmas campaign

Debenhams will launch its full Christmas TV marketing campaign during X Factor on Saturday (November 8).

The department store released five-second teasers from the end of October and introduced the full 60-second clip on YouTube last night (Sunday).

Debenhams Christmas 2014 advertising campaign

The TV ad features a group of children hiding out in-store after hours searching for their perfect gift, culminating with a six-year-old girl cuddling a reindeer toy with the tagline ‘Found It’.

Richard Cristofoli, Debenhams’ marketing director, said: “The TV ad this year was made for about a third of what last year’s cost. It’s about delivering a really engaging campaign and using our investment sensibly across every element of the campaign - including an improved online gift finder and creating a better Christmas atmosphere in our stores.” 

The campaign marks the retailer’s launch of new online delivery services including next-day home delivery when you order by 10pm and free next day click-and-collect from any of its mainland UK stores.

The advert was filmed at Debenhams’ Clapham Junction for external shots and Debenhams’ Sutton store for internal shots.

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