Debenhams will launch its full Christmas TV marketing campaign during X Factor on Saturday (November 8).
The department store released five-second teasers from the end of October and introduced the full 60-second clip on YouTube last night (Sunday).
The TV ad features a group of children hiding out in-store after hours searching for their perfect gift, culminating with a six-year-old girl cuddling a reindeer toy with the tagline ‘Found It’.
Richard Cristofoli, Debenhams’ marketing director, said: “The TV ad this year was made for about a third of what last year’s cost. It’s about delivering a really engaging campaign and using our investment sensibly across every element of the campaign - including an improved online gift finder and creating a better Christmas atmosphere in our stores.”
The campaign marks the retailer’s launch of new online delivery services including next-day home delivery when you order by 10pm and free next day click-and-collect from any of its mainland UK stores.
The advert was filmed at Debenhams’ Clapham Junction for external shots and Debenhams’ Sutton store for internal shots.