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Video: Debenhams' marketing director Richard Cristofoli talks Christmas TV ad campaign

Debenhams marketing director Richard Cristofoli talks to Drapers about the department store’s Christmas TV ad, unveiled to press yesterday.

The full advert will run during this weekend’s X Factor show on ITV as part of a multichannel Christmas advertising campaign. See what he had to say about it here.

Debenhams' Richard Cristofoli talks to Drapers about the department store's Christmas TV ad campaign.

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