eBay has revealed a global brand campaign for Christmas called ‘Shop the World’ which aims to demonstrate how “moments of inspiration” from day-to-day life can be instantly shoppable through the etailer.
The campaign will launch in the UK on October 20 and is designed to put eBay top-of-mind with consumers in the run up to Christmas.
It has been developed in partnership with advertising agency Goodby Silverstein & Partners, and seeks to show how moments that inspire shoppers – from rock concerts to street artists, classic films to marathons – can lead to products being sourced on eBay.
Sarah Calcott, senior director of operations at eBay in the UK, said: “This campaigns shows how shoppers take inspiration from the world around them when they browse or buy, whether it’s a classic film, or a sport or music event. Thanks to our diverse community of global sellers, eBay has one of the most extensive and interesting product catalogues in the world including both rare vintage and collectible items, and brand new fashion and mobile phones.”
Digital displays and videos will run from October 20 to December 15. The launch on October 20 will involve a day-long takeover of the Yahoo homepage, display on AOL mail, YouTube pre-roll and Twitter. Facebook news feed posts will carry the videos. Further homepage takeovers are planned for AOL on October 26 and MSN on November 4.