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Alison Conway Belstaff

Video: Encourage shoppers to be multichannel

Speakers at the Etail Europe Conference in London (June 23) tell Drapers why encouraging shoppers to be multichannel could double their spend. Alison Conway, vice president of client and omnichannel at Belstaff, and JD Williams head of ecommerce Dave Jennings explain what they do to tempt their shoppers to experience both the online and in-store offer.