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Video: F&F embraces supermarket heritage in new campaign

F&F campaign

Tesco’s clothing brand F&F has launched a new campaign that embraces its supermarket roots.

The “Supermarket Woman” campaign, created by agency ODD, celebrates the convenience of buying F&F. 

F&F is sold in 850 stores within the UK, as well as more than 400 stores in central Europe. 




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