Recently launched etailer Graziashop.com has launched the first in a series of directly shoppable videos.
The debut styling video, which features journalist and TV presenter Louise Roe and is called ‘LA Style AM-PM’, offers tips on taking an outfit from day to night.
It will be followed by a video of US TV personality, fashion designer and author Whitney Port, called ‘Work it with Whitney Port’, which will help shoppers put together a work wardrobe.
Graziashop.com has collaborated with London-based interactive video provider Smartzer for the project.
The Smartzer technology overlays interactive elements onto video content, providing the option to create wishlists while the video is playing. The wishlists can then be used to click through to purchase or saved and revisited at a later date.
Graziashop.com launched in November and sells more than 250 UK and international brands.