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Video: Happy Socks makes bid for viral video campaign

Swedish sock brand Happy Socks has launched a new video campaign promoting a sense of total freedom.

The video, which does not show any Happy Socks product but features just a branded snowboard and helmet, shows a snowboarder on a rocky mountain who in the absence of snow decides to instead snowboard in the clouds.

The video was created by US firm Shareability which is focused on creating content that viewers want to share. To promote the video Happy Socks is using the hashtag #HappinessEverywhere.

Happy Socks video campaign

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