Harrods has launched its 2014 Christmas campaign, which will run on its website, social media platforms, in store and in cinemas nationwide.
‘The Land of Make Believe’ features Peter Pumpernickel, a tiny mouse who wants to help Father Christmas, and tells the story of the Harrods Christmas lights.
“Christmas at Harrods is a truly enchanting time for everyone,” said Deborah Bee, director of marketing at Harrods. “The Land of Make Believe brings the festive magic of the store to life, encouraging Londoners to enjoy Harrods as the ultimate Christmas destination that’s perfect for the whole family.”
The Harrods Christmas Grotto and The Festival of Christmas launch at the store this weekend, too.