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Video: House of Fraser unveils ‘Your Christmas, Your Rules’

House of Fraser Christmas campaign 2015

House of Fraser will launch its Christmas campaign on Instagram for the first time today, ahead of its TV launch on November 18.

House of Fraser Christmas campaign 2015

Your Christmas Your Rules

House of Fraser Christmas campaign 2015

The “Your Christmas, Your Rules” campaign challenges traditions and encourages consumers to embrace their own quirks. It was made with creative agency 18 Feet & Rising, directed by Californian filmmaker Ace Norton. The soundtrack is You Don’t Own Me by Grace featuring G-Eazy.

Merchandise inspired by the advert will be available in stores and online, including gold antler hair clips and festive nail art transfers.

House of Fraser Christmas campaign 2015

Your Christmas Your Rules

House of Fraser Christmas campaign 2015

“This time of year is all about inspiring our customers to curate their own fashionable and bespoke Christmas, free from stress and brimming with ideas and individuality,” said House of Fraser’s director of brand and creative, Tony Holdway. “Challenging the norm is exactly what we’ve tried to capture in this year’s multichannel campaign and we hope it will encourage people to think far more openly and creatively this festive season.”

Anna Carpen, creative director at 18 Feet & Rising, added: This isn’t about a postcard-perfect December, nor is it anti-festive – we simply wanted to do something that would cut through the usual jingle bells.”

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