Jaeger has unveiled its autumn 14 collection as it celebrates its 130 anniversary, drawing inspiration from the company’s archive.
In womenswear, outwear is key and features double-faced cashmere coats, a camel hair Crombie and long hair Alpaca coat, as the company ups it use of natural fibres from 20% in autumn 13 to 80% of next season’s collection. Prices remain in line with last autumn, with jackets starting from around £200 and a camel hair coat at around £999.
Creative director Sheila McKain-Waid, who joined Jaeger from Saks in November last year, said: “When I joined, Colin [Henry, chief executive] asked me what was missing from the collection, and I said ‘fashion’. So he asked me to create 20 ‘fashion’ pieces that sit within the mainline.”
These include a felted wool and mohair coat and stand-out knitwear, such as a merino wool navy dress with a layered top half and a gilet in double-faced cashmere from the 1970s section of the archive.
The accessories range has grown for next season, with twice the number of handbag options (including colourways) compared to autumn 13. Within the collection is a small, made in the UK range, which will grow into a fuller line in the future.