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Video: JD Williams’ first TV campaign

Plus-size womenswear brand JD Williams launches its first TV ad campaign starring presenter Lorraine Kelly today.

The advert, aimed at shoppers in their fifties, shows a group of women wearing the autumn 14 range - Kelly included - breaking into a dance in a quiet coffee shop.

JD Williams has secured air time around Emmerdale, Coronation Street and The X-Factor. A Christmas version of the advert will go live on November 17.

JD Williams autumn 14 TV campaign

Kelly has also produced an edited JD Williams collection, which is available to buy on the N Brown-owned brand’s website and catalogue. She will design her own collection for spring 15.

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