Plus-size womenswear brand JD Williams launches its first TV ad campaign starring presenter Lorraine Kelly today.
The advert, aimed at shoppers in their fifties, shows a group of women wearing the autumn 14 range - Kelly included - breaking into a dance in a quiet coffee shop.
JD Williams has secured air time around Emmerdale, Coronation Street and The X-Factor. A Christmas version of the advert will go live on November 17.
Kelly has also produced an edited JD Williams collection, which is available to buy on the N Brown-owned brand’s website and catalogue. She will design her own collection for spring 15.