JD Williams has launched its debut Christmas advert featuring Lorraine Kelly to target women who feel forgotten by the high street.
The retailer hopes the campaign will replicate the success of the autumn advert which aired in September and led to an 8,000% increase in website visits in the first two days of the TV advert launching.
The Christmas advert - set in Addington Palace in South London - looks in on a glamorous group of women and men of all ages, socialising at a Christmas party.
Angela Spindler, chief executive of N Brown Group, said: “We wanted to produce a Christmas campaign that would hold its own alongside other major high-street fashion retailers own festive adverts. We wanted to convey how JD Williams can ‘put the fun back into shopping and fashion’ with the strapline: looking good has never felt so good – based around the JD Williams guarantee of clothes that fit and flatter the mature figure.”
“These key messages came from customer insight – we wanted to reflect our shoppers’ celebratory attitude to life, their innate need for fashion that makes them feel fabulous, and of course feature our brand ambassador Lorraine – whom our customers relate to and look up to as a role model.”