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Video: John Lewis unveils Christmas 2015 campaign

John Lewis’s £7m Christmas campaign “Man on the Moon” encourages shoppers to show someone they are loved this festive season.

The advertisement, which will air on TV for the first time during Gogglebox on Channel 4 on Friday night, tells the story of a girl and her connection to the man who lives on the moon. It aims to encourage shoppers to think of those who might be alone this Christmas.

The soundtrack is the Oasis’s Half the World Away sung by Norwegian artist Aurora.

John Lewis Man on the Moon

John Lewis Man on the Moon

John Lewis has teamed up with Age UK to drive awareness and support of the elderly. Throughout November and December, the retailer will be supporting the charity with in-store and online activity, a text to donate mechanism and through the sales of selected Christmas merchandise.

Craig Inglis, customer director at John Lewis, said: “Our Christmas advert is once again all about going the extra mile to give someone the perfect gift. This year though, the story is told in a uniquely creative and engaging way as we see Lily, our heroine, go to great lengths to connect with the man on the moon.

“We hope it inspires people to find really special gifts for their loved ones and through our partnership with Age UK, raises awareness of the issue of loneliness among older people and encourages others to support in any way they can.”

As part of the campaign a moon pop-up will land in 11 John Lewis shops across the UK allowing shoppers to take photos with the moon back drop, learn about the moon and find out more about this Christmas’s Age UK partnership.

The retailer has also created a Man on the Moon app that uses augmented reality to bring the moon to life. By pointing a phone at the Man on the Moon image – found on posters, John Lewis shopping bags and click and collect boxes – or by holding the device up towards the moon itself, users can unlock a 3D interactive moon that releases daily facts and animations in the countdown to Christmas Day’s full moon.

John Lewis Man on the Moon

John Lewis Man on the Moon

The app also features a Man on the Moon-themed game in which the player has to avoid obstacles to move a chosen object all the way up to the Man on the Moon.

Man on the Moon has been created by advertising agency adam&eveDDB. It is directed by Kim Gehrig through Somesuch, with post-production at The Mill.

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