US sportswear brand K-Swiss has launched its latest campaign, calling on young entrepreneurs to enter a competition to become part of ‘The Board’.
The Board will comprise 100 individuals, with DJ, producer and entrepreneur Diplo in the position of director.
Successful applicants will be invited to join a members-only website, where they will take part in six sessions designed to connect them with industry insiders. Members of The Board will make decisions on real K-Swiss projects, covering brand positioning, design, social media and drafting a business plan.
Barney Waters, chief marketing officer at K-Swiss, said: “Consumer aspirations have shifted. The goal has evolved beyond being the fastest runner or being a celebrity; young people want their own brands, their own voice and their own businesses. K-Swiss is committed to outfitting and inspiring this generation of entrepreneurs.”
Diplo added: “I am excited to be part of The Board, to bring young entrepreneurial minds into the process to help build the next chapter at such a respected brand. I’m looking for creative and connected people all around the world to work with me to bring K-Swiss back to the forefront.”
The application site Kswiss.com/theboard opens today with submissions valid until April 30, 2015.