Marks & Spencer’s autumn 14 TV advert aired for the first time last night, showcasing a multitude of trends including simple luxe and 1960s revival.
The advert, which is set to ‘Sing’ by Ed Sheeran, is complemented by a print campaign.
An M&S spokeswoman said: “Last year we needed a campaign that encouraged people to think differently about M&S clothing and this season is about showing our confidence in editing the big trend stories of the season and giving customers guidance on how to wear them.”
M&S’s new food TV ad also launched this week. It is unifying its food and fashion campaigns this autumn under the ‘Only M&S’ format, to provide customers with a more consistent brand message.