Young fashion brand Lipsy has launched an online documentary series to mark its third collaboration with pop-star Pixie Lott.
A five part web series has been launched in which Lott demonstrates what goes into launching a fashion range. The series will be available to view on YouTube and episodes will be uploaded each Wednesday until the launch on May 24.
The collection has two themed stories, Pixie Party and California Dreaming, which have been created to encompass both the singer’s personal style and trends of the season.
Lott launched her first collection for Lipsy in February last year.